List of lightspeed vt programs8/17/2023 They were effective but there wasn’t enough repetition. I wanted to emulate the questions that I would ask and the things that I would say in real life. I figured out a way to create my content through video and put it online where it emulated what I did in real life. After I left an organization, they weren’t really trained because you can’t train somebody in two days. Sramana Mitra: What timeframe are we talking?īrad Lea: I realized that it wasn’t effective. Sramana Mitra: You were selling an in-person training service essentially. I’d get $10,000 and for two days, I would sit in their sales room. They would write me a check for $10,000 to be there for two days. I would knock on their doors and ask them if I could train their sales people to sell more. Sramana Mitra: I’m trying to understand how you built this company.īrad Lea: I built it by knocking on a lot of doors and chasing a lot of people.īrad Lea: Use my training system. More people will give up right before they hit a win. If I could help an entrepreneur, the help that I would give would be to not give up. It was just knocking on a lot of doors and trying to convince people. Nobody believed that anyone was going to want to train online versus in person. For three or four years, I was just out knocking on doors, getting behind on my bills, and sacrificing any kind of financial stability for entrepreneurship. It took about three to four years to figure out that I wanted to get into software. Then we’ll get to the SaaS business in a minute.īrad Lea: I just kept going. How, then, did you do that business of delivering your own course? Tell us a little bit of the nuances of building that business first. You said you started the company by actually delivering your own course in the beginning. I’d like to understand how you built the company step by step. Sramana Mitra: Let’s go to the beginning of where you started the business.
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